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For Google, No Tracking Means We Still Track You: Google is so intrigued by the places where the users go that it continues to track their location even if the location is turn off the Location History, according to the AP recent investigation conducted by computer-science researchers at Princeton.

For a global company like Google, “no” doesn’t necessarily mean “no” when it comes to the tracking user locations. Users do have the option to simply go to the settings and turn off his/her location. However, when a researcher from Princeton, turned off his location history and took to the road to verify whether he is being tracked or not, he discovered that the privacy settings were ineffective.

This results of what the location data has collected over these three days were compiled in a map and included “Acar’s train commute on two trips to New York and visits to The High Line park, Chelsa Market, hell’s Kitchen, Central Park and Harlem,” according to AP.

Users have been very long suspicious about actually being able to shut off the Google’s location services. As it turns out, those suspicious were warranted. Acar which confirms the travels were indeed tracked and stored, even without his consent.

“There are a number of different ways that Google may use location to improve the people’s experience, including the Location History, Web and App activity and through device-level Location Services,” a Google spokesperson said in a statement to the AP. “we provide clear descriptions of these tools and robust controls so people can turn them on or off, and delete their histories at any time.”

The report has raised several different sorts of privacy questions, which comes to the user consent of data collection. “When it comes to information privacy, we need to start asking a different set of questions, such as: What data may legitimately be collected? What are legitimate uses for that data is collected?” said Todd Shollengbarger, chief global strategist, Veridium.

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